Traditionally Business Schools all over the world have been producing business graduates who are either functional specialist or generalists. Functional specialists such as degree holders in Marketing, Finance, and Human Resource Management take on jobs as marketers, financial analyst, and human resource experts respectively. Although the specialist degree goes in-depth academically, it does not provide knowledge of any particular industry.
Generalist degree holders from programmes such as the BA (Hons) in Business Administration, BA(Hons) in Business Studies on the other hand, often compete with functional specialists for the same jobs. However, the former are ‘jack of all trade and master of none’. They get to learn a bit of all management issues but are unable to intellectually stimulate decision- making due to lack of in-depth knowledge of any specific subject. Binary University’s BA(Hons) in Management fills the gap between the functional specialists and the generalists.
The BA (Hons) in Business Management aims to produce Industry Specialist Professionals (ISPs); business graduates who have an in-depth practical knowledge about a particular industry; knowledge that would be least expected of a fresh graduate by an employer.
This is a programme for the ambitious; a programme that is going to delight employers when you tell them what you did at BINARY UNIVERSITY…the Specialist University for Management and Entrepreneurship. The programme does not just equip you with a sound knowledge of business and entrepreneurship but more importantly, places you in a particular industry extensively during the course. For example if you choose to specialize in the Logistic Industry
1- You will be placed in at different logistic companies during your course
2- You will be given a series of industry lectures by logistic industry experts
3- You will have read a few Great Books on the Logistic Industry
4- You will have completed a major project on an issue faced by the Logistic industry
5- You will be then be awarded the ISP Certificate in the Logistic Industry on completion of your course.